Gala Retail Strikes New Sponsorship Deal with Starcamp
Leading Irish convenience retailer, Gala Retail has announced a three-year extension to its title sponsorship with Ireland’s number-one network of children’s activity camps, Starcamp.
Starcamp is known nationwide for its award-winning Summer camps, which take place in more than 250 locations across Ireland each year, and this year, for the first time, Starcamp has added over 20 Starcamp with Gala Retail Easter camps to its schedule. As part of its annual, six-figure sponsorship agreement with Starcamp, Gala is providing over €10,000 worth of prizes for participating children and their schools each year and gifting every young person a co-branded bag and certificate of achievement.
Speaking about the sponsorship of Starcamp, Chief Executive of Gala Retail, Gary Desmond, comments: “Gala is delighted to announce our continued sponsorship of ‘Starcamp with Gala Retail’, supporting the delivery of the exceptional Starcamp children’s camps that take place across Ireland. The strength of Starcamp is in the confidence that it gives young people, and with a strong presence across towns and cities across the country, there’s a real synergy with our 220 Gala Group stores, which are at the heart of communities across the country.
“Now in our third year with Starcamp, we are thrilled to continue our support until at least 2025, helping to deliver fun and inclusive camps to almost 30,000 school children throughout Ireland.”
Speaking about the continued support from Gala Retail, Founder and Director of Starcamp Ireland, Aideen O’Grady said: “Gala Retail is an ideal partner for us. As an Irish-owned company with strong roots in communities across Ireland, we share similar values to Gala Retail, as well as a very similar footprint in terms of our locations. Over the past few years, the support of Gala Retail has enabled us to grow, invest in online content during the pandemic, create new content for our physical camps, and bring new activities to children right across Ireland.
“Central to our core ethos is building children’s self-esteem and confidence. With resilience as our key theme in 2023, the activities that we have developed at this year’s Starcamp with Gala Retail camps are designed to encourage this, benefitting young children as they develop and grow as individuals. Through speaking, acting and presenting fun activities at our camps this year, young people will develop their skills and confidence, without even realising it, and all while having fun!”